Case study / Delivery record
Multi-brand commerce re-platform for a US industrial-tools group
As Technical Project Manager and later Practice Business Unit Lead, I governed the re-platform of five US industrial-tool brands. The programme improved conversion by 15–18%, cut delivery lead time by 25% and raised gross margin by 10%.
- 5 industrial-tool brand sites
- Adobe Commerce 2.4.x
- Pimcore PIM
- Odoo ERP
- +15–18% conversion
- −25% delivery lead time
- +10% programme gross margin
01
Context
Five brands needed one dependable commerce foundation.
A US manufacturer of industrial and woodworking tools running five brand storefronts on ageing platforms with product data scattered across systems.
02
Challenge
The re-platform had to protect five live revenue streams.
Consolidate onto Adobe Commerce with a single PIM as the source of truth, without disrupting five live revenue streams, and justify the multi-year budget to the client’s leadership.
03
What I did
Forensic delivery data turned scope control into a business case.
Owned delivery, scope and commercial governance across the programme; built the business case from six months of forensic delivery data; introduced requirements-understanding documents and scope-reconciliation workbooks that surfaced 230+ hours of unapproved work before it hit an invoice; ran the Pimcore–Magento integration to production; expanded the account from QA/maintenance into re-platform, PIM, DAM (Bynder) and an SEO/CRO retainer, four new workstreams in twelve months.
04
Outcome
Conversion, lead time and margin improved together.
+15–18% conversion, −25% delivery lead time, +10% margin, continued funding secured, account grown into the practice’s anchor.
05
What it taught me
The budget conversation is a delivery conversation.
The budget conversation is a delivery conversation. If you cannot show where the hours went, you cannot ask for more.
- 01
Forensic baseline
- 02
Business case
- 03
PIM integration
- 04
Five-site rollout
- 05
Account expansion