Writing / Topic

AI in commerce and supply chain

Applied AI in commerce and supply chain: forecasting programmes on Google Cloud, generative content inside the PIM, and how to judge AI by the business decision it changes rather than by model accuracy.

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6 min read

Put AI where a wrong answer costs a forecast miss, not a customer

Where enterprise AI earns its keep: price the cost of a wrong answer, keep a human at the point of commitment, and measure the hours saved.

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